Why did Sue choose the agent who helped her
move?
People don't care how much you know UNTIL they know how much you care.
Sue's son asked. "How did you make your decision? Why did you choose him?"
Sue dug into her purse and drew out the list of notes she had made while interviewing her agent:
As her daughters looked at the list, Sue remarked "I felt 'OK' with the other agents. They were undoubtedly good at their jobs. But I wanted someone who was good for ME too."
And thus ends the happy story of Sue, a senior whose outlook on doing business mirrors that of most of her generation, nearly all of whom value a firm handshake and "good vibes" as much as they do hard numbers and competency.
Bottom Line
As real estate professionals serving seniors, it's important that we understand that what makes for a great partnership, truly is in the eyes of our clients.
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